Website Optimization is Essential in digital marketing for small business owners:
Here at Success Design Agency we run a report on your website to see where the back-end problems are with your site.
It could be anywhere from 1 to many problems and the report grades your site. We can fix all the problems and make your site perform at optimal level giving you the edge in Google rankings. It could be you don’t have SSL on your site which Google started punishing sites for in February 2018. Are any combination of problems you don’t even know about… and it’s not your job to – your job is to run your business. SO WE CAN HANDLE THE PROBLEMS AND YOU RUN THE BUSINESS!
Website Optimization is the 1st part of our solution. What is Website Optimization??
Well is it kind of like this, You ever ask the person that painted your car
too also tune up the motor. Didn’t think so.Well the person that designed your website
Is a designer (Like the Painter). And he knows nothing about optimizing your website,
so you have a great looking website that doesn’t perform very good.
That’s where Google comes in, and punishes your site, and that means your rankings
are lowered.That cost you customers and money.
The websites that are optimized are put ahead of your’s.
So they get the customers that you are trying to get. That’s where we come in.( The Mechanic)
We take that great looking website you have and fine tune it to run like a Ferrari.
Now google will start moving your site up in the rankings., and allows you to get more customers.
With our proven methods, we will put YOU AHEAD of the competition. At Success Design Agency,
we believe in over delivering Simply because we can. We put YOUR Business first.
Success Design Agency .
In honor of Small Business Week, a yearly event that began with a presidential proclamation in 1963, we compiled a list of more than 50 compelling small business statistics available in 2018.
93% of online experiences begin with a search engine, and 47% of people click on one of the first three listings (SEJ, 2016)
Use this list not only as a gauge of where your small business stands in the pack, but also to make strategic decisions in your digital marketing game plan for 2019 and beyond.
Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them
42% of small businesses fail because there’s no market for their product or service and 14% fail because they ignore their customers (Visual Capitalist, 2017)
66% of SMB owners are personally responsible for three or more of the following areas of their business: operations, finance, sales, marketing, human resources, customer service, product development, or IT (Salesforce, 2017)
SMBs + Digital Marketing: Did You Know…
small business marketing statistics: small business owners say getting new customers is their top concern for digital marketing
Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products
72% small businesses focus on increasing revenue, but they also see great value in establishing new customer relationships (60%), and marketing and advertising (46%) (Business Insider, 2017)
43% of SMBs says that improving customer experience and retention is their top strategy to improve revenue growth
30% say that keeping up with technology advances is a major concern of small business owners
Driving sales (51.3%) and building brand awareness (48.4%) are the two top digital marketing priorities for small businesses (Leadpages, 2017)
Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers (Google, 2017)
Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations (Google, 2017)
50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020
Mobile marketing can accelerate time to B2B purchase by 20% (BCG, 2017)
SMBs + Digital Marketing: What Platforms and Strategies Are U.S. Small Businesses Investing In?
32% of small businesses invest in social media marketing, 25% digital marketing
96% of SMBs say they use social media in their marketing strategy (Social Media Examiner, 2017)
Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic (Vendasta, 2017)
61% of small businesses invest in social media marketing (Clutch.co, 2018)
25% of small businesses invest in online marketing
17% are investing in search engine optimization (SEO)
26% are investing in email marketing
50% of small business owners use two or fewer software platforms or applications in their marketingSMB Statistic 2017 small businesses invest in email, website, and social media marketing the most in digital marketing
80% of small businesses do not invest in content marketing, and experts warn that they are missing a key marketing opportunity (Clutch.co, 2018)
Email, website, and social media are the top three marketing tools used by small businesses: 54% use email, 51% have a website, and 48% use social media
Less than 30% of small businesses use website analytics, call tracking, or coupon codes. 18% of small businesses admit to not tracking anything
56% of those with a website say their website has a responsive design
73% of businesses are investing in design to differentiate their brands online (Adobe, 2018)
Digital Marketing Channels: SEO Statistics
local seo small business statistics for 2018, 2017, and 2016
Google accounted for 91% of US site visits produced by mobile search in Q3 2017 (Merkle, 2017)
93% of online experiences begin with a search engine
The average mobile webpage still takes 15.3 seconds to load (Google, 2018)
3 in 4 smartphone owners turn to mobile search first to address their immediate needs (Google, 2017)
46% of all searches on Google have local intent (Google, 2018)
Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. Google Search is also one of the most popular mobile apps in the U.S. (NetMarketShare, 2018)
87% of consumers searching on a smartphone use a search engine at least once a day
61% of marketers list improving SEO and search engine rankings as their top goal (HubSpot, 2017)
Digital Marketing Channels: Your Website
small business statistics 2018
According to a study by B2B research firm Clutch.co:
Less than two-thirds (64%) of small businesses have a website
By 2019, 94% small business websites will be mobile friendly
Among small businesses without a website, 58% plan to build one in 2018
Small businesses cite cost (26%), irrelevance to industry (27%), and social media (21%) as key reasons behind their decision not to have a website
Among small business websites, 81% are mobile friendly
SMB WEBSITES AND CONSUMER BEHAVIOR:
80% of internet users own a smartphone (Smart Insights, 2017)
53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12% (Google, 2018)
In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year (Statista, 2018)
57% of all U.S. online traffic now comes from smartphones and tablets (BrightEdge, 2018)
84% of users would abandon a purchase if data was sent over an insecure connection
SMBs + Digital Marketing: Let’s Talk About the Money, Honey
Small businesses investing in a website, 30% say cost is why they don’t invest in a website
More than one quarter (28%) of small businesses spend less than $500 on a website
According to GoDaddy research of more than 1,000 very small businesses, nearly half reported suffering a financial loss due to hacking, with one in eight saying the loss was greater than $5,000 (GoDaddy, 2018)
Most small businesses (47%) spend less than $10,000 on digital marketing (Clutch.co, 2018)
1 in 10 SMBs doesn’t invest in any kind of marketing
71% of small business owners do their own digital marketing, instead of leaving it to experts (Digital.com, 2017)
1 in 5 SMBs doesn’t use digital marketing yet
50% of SMBs spend less than $300 per month on online marketing
62% of small businesses are investing 4% or more of their revenue on marketing (Engage2Connect, 2016)
37% of small businesses plan to increase their digital marketing spend in the next 12 months
47% of small business owners handle marketing efforts on their own (LeadPages)
73% of companies are investing in design to differentiate their brands (Adobe, 2018)
Organizations describing themselves as “design-driven” are 69% more likely than their peers to have exceeded their 2017 business goals by a significant margin
Organizations in which creativity is highly valued are 46% more likely to have exceeded their 2017 business goals (Adobe, 2018)